Branding That Powers Financial Trust and Growth
We’ve helped The Taxshop Services Group level up their brand over decades, guiding them from their first business plan and logo to a modern, recognizable presence. Our work covers everything from sharp web content to attention-grabbing social graphics — all designed to build trust and drive new business in Metro Detroit.
About the Brand
The Tax Shop Services Group is a Metro Detroit staple, offering accounting and income tax services for over 40 years. Trusted by generations, their team helps individuals and businesses navigate tax season with confidence, accuracy, and a personal touch.
From Local Fixture to Financial Mainstay
Our goal was to move The Tax Shop Services Group beyond the basics and help them stand out as the go-to experts for tax prep and accounting. We gave them a strategy-backed identity, memorable visuals, and a digital presence that draws in new clients while keeping longtime customers coming back.
Highlights:
Crafted the brand’s mission, values, and voice to resonate with Detroit’s diverse community
Built a visual identity that projects expertise and approachability
Created website content and promotional materials to educate and convert
Conducted a deep-dive feasibility and SWOT analysis to support expansion and relocation
Scope of Work
Brand Strategy
Mission, Vision, Core Values
Feasibility & SWOT Analysis
Brand Messaging
Visual Identity
Logo Design
Promotional Materials
Website Content
Website Design
Website Copy
Social Media Campaigns & Graphics
