Branding That Turns Setbacks Into Sweet Success
What do you do when the market shifts and your original business plan hits a wall? You adapt, pivot, and find an opportunity hidden in the challenge. That’s exactly what we helped Ms. Rogers, owner of Jerzei’s in Toledo, Ohio, achieve.
About the Brand
Jerzei’s started with a simple dream: bring unique treats to the Toledo community. Ms. Rogers first envisioned a doughnut shop, inspired by international flavors, followed by plans for a mobile cart business, Sharmaine’s Street Treats. But as tastes changed and the pandemic reshaped daily life, it was time for a new approach.
Finding Opportunity in Nostalgia
With consumers craving comfort and a return to happy memories, we saw an opening. Drawing on insights like those in Lucia Romano’s “Nostalgia sells and everyone is buying,” we guided Jerzei’s toward a classic ice cream and food shop experience — the kind that brings families together and sparks a little joy. To keep things fresh, we added vegan and vegetarian options alongside timeless favorites like hot dogs, wings, and fries.
Staying Ahead of the Curve
It’s our job to track trends and help you transform challenges into growth. Whether you’re launching a new venture or reinventing an old one, we’re here to help you make the most of every shift in the market.
Ready to see what’s possible for your brand? Contact us today.
Highlights:
Guided the brand through a major pivot from mobile doughnut cart to a brick-and-mortar ice cream and food shop
Developed a product line rooted in nostalgia, offering classic treats that appeal to families and childhood memories
Integrated vegan and vegetarian menu options to reflect evolving dietary preferences
Analyzed consumer and market trends to inform business strategy and maximize appeal post-pandemic
Crafted brand messaging that connects emotionally with customers seeking comfort and familiarity
Scope of Work
Brand Strategy
Mission, Vision, Core Values
Brand Messaging
Visual Identity
Logo Design
Website Design
Website Copy
Photography & Videography
Photo Retouching
Educational Materials
