Branding That Makes Sweets Impossible to Resist

We helped Luvable Sweets and Fine Chocolates grow from a kitchen table dream into a show-stopping brand, with strategic guidance, eye-catching visuals, and a crave-worthy digital presence — all designed to turn heads (and tempt taste buds).

About the Brand

Luvable Sweets and Fine Chocolates started out in Detroit Metro as a home-based treat shop known as Luvable Trays. Through every reinvention — from Luvable Fruit Trays in Toledo, to today’s mouthwatering blend of sweets and savory delights — their passion for creative, delicious displays has only grown stronger.

From Homemade Treats to Sweet Sensation

Our aim was to help Luvable Sweets stand out not just for flavor, but for style. We built a strategy-driven identity, crafted playful and elegant branding, and developed a website that looks as good as their desserts taste. Every move was about helping them carve out a loyal following and a spot on every celebration table.

Highlights:

  • Defined the brand’s mission, values, and voice to reflect their creative spirit

  • Developed logos and visuals that are as memorable as their confections

  • Guided the brand through multiple pivots and relaunches with business planning and grant support

  • Designed a website that captures the magic of their displays and drives orders

  • Launched dynamic social media campaigns that keep fans engaged and hungry for more


Scope of Work

Brand Strategy
Mission, Vision, Core Values
Business Planning
Grant Writing
Brand Messaging
Visual Identity
Logo Design
Website Design
Website Copy
Social Media Campaigns & Graphics

Next
Next

North American Track and Field League