Branding That Energizes Fitness and Community

We helped Dunkirk Sports Zone step up as the go-to hub for athletic footwear and activewear, building a cohesive strategy, dynamic visual identity, and accessible online presence to unite and inspire the active community.

About the Brand

Dunkirk Sports Zone is more than a retail store — it’s a fitness destination for men, women, and kids who value health and wellness. With both a physical shop and an online store, plus a team of enthusiastic ambassadors, Dunkirk Sports Zone makes it easy to find quality athletic shoes, workout apparel, and accessories while delivering standout customer service.

From Local Shop to Fitness Leader

Our goal was to position Dunkirk Sports Zone as the heart of its active community, blending brick-and-mortar tradition with a modern, user-friendly digital experience. We crafted a brand identity that radiates energy and trust, ensuring customers feel “in the zone” every time they shop.

Highlights:

• Defined the brand’s mission, values, and voice to motivate and support fitness-minded customers

• Built a vibrant visual identity that stands out in-store and online

• Designed an e-commerce website that makes shopping for athletic gear effortless

• Developed ambassador programs and messaging to grow community engagement

Scope of Work

Brand Strategy

Mission, Vision, Core Values

Customer Journey Mapping

Brand Messaging

Visual Identity

Logo Design

Website Design

Website Copy

E-commerce Integration

Ambassador Program Development