Fuel Athletic Dreams with a Brand with Community Impact

We partnered with the North American Track & Field League® (NATFL™) to shape their vision, sharpen their message, and build a brand that inspires athletes and energizes fans across the continent.

About the Brand

Founded by Lauretta and Joseph Codrington, the North American Track & Field League® is more than just a league — it’s a launchpad for athletes chasing post-collegiate dreams and a catalyst for growing track and field in local communities. Their mission? To make the sport accessible, exciting, and full of opportunity.

Turning Passion into a Movement

Our goal was to help NATFL™ go the distance — from refining their purpose to building a digital presence worthy of their ambitions. We developed a strategy-backed identity, revamped their website, and energized their marketing approach to connect with athletes, supporters, and sponsors nationwide.

Highlights:

• Clarified the league’s mission, values, and voice to rally athletes and fans

• Updated the website to tell NATFL™’s story and drive engagement

• Shaped a smart marketing mix and approach to build awareness and fill the stands

• Crafted event advertising to boost turnout and community support

Scope of Work

Brand Strategy
Mission, Vision, Core Values
Brand Messaging
Marketing Strategy
Website Design
Website Copy
Event Advertising
Social Media Guidance